A few years ago, we would never have dreamed about talking across the room to a smart speaker and asking it to tell us what the weather will be like, or asking for the opening time of a local restaurant. Today, however, it is considered completely normal, and the questions we are asking smart devices are coming more complex by the day.
But, why has voice search totally taken off in the last year? There could be several reasons for this, some of which can be found below.
The main reason for the increased usage in voice search is the improved rate in which voice commands are actually captured. Since voice search first began, the improvements have been dramatic, as back in 2013, the word recognition rate of softwares, such as Google’s, were pretty awful. This made people more comfortable using the text search function as it is a lot less frustrating.
Another huge reason for the explosion of voice search is the number of new players in the industry. More recently, the biggest boom has come in the form of voice controlled personal assistants. People can use either on their mobile devices or on devices designed for home. For example, the relatively recent release of the Amazon Echo has disrupted the marketplace hugely.
It is becoming the norm. A little while ago, people would have been embarrassed asking a question directly into their smartphones or speaking to their home assistant, especially when there are other people around. Today, however, it is likely that people would not even bat an eyelid if you asked your smartphone what time your local shop closes. The more normal voice search is becoming, the more likely it is that people will be comfortable with using it.
In the future, it is likely that the rise of voice search is set to continue in its upward trend. In fact, a study predicts that >50% of all online searches</a> will be conducted by voice by 2020.
If you want to find out more about why voice search is proving to be so popular and the predictions for its use in the future, check out the informative infographic below!
Infographic URL: https://seotribunal.com/blog/